I rote this about a week ago then procrastinated on publishing…more relevant now, maybe, than it would have been then. Please distribute, copy, forward, tag, make suggestions, revise, contribute and help create new guidelines for sharing our message! -L
One thing that we can all do is get the message out there through any channel possible. Of course there are many channels on campus, but looking to the Internet allows us to reach a whole new vein of interested parties, from prospective students and faculty to alumns who represent Vassar in the world. While all of these people might be–and should be–very interested in the current events under Cappy’s time in office, many of them aren’t as aware of you of these details and some are outright ignorant. Which is where new media and technology come in…this is a jumping off point, a few ideas. I don’t have the time to invest myself fully in exploring the range of tools out there that are available to activists so if there is something I am missing, please add it on and find your own way of distributing this information.
Before I describe some basic tools, I’ll tell you why this matters.
Vassar is big and they have a lot of money and they have a lot of means to control the media outlets. Aside from the Misc who really cares? And what do we have as our advantage if we want to say “hey, you people controlling the discourse? You are leaving a lot of things out! People need to hear about this!” We sneak in the cracks, wherever they are, and we post our message. And when we cover the internet or the walls of campus with a thousand tiny post-its saying “this is what we think about what you’re doing ad we’re not going to stand by silently” then our message gets out in all kinds of unexpected and wonderful ways. If you don’t believe me, then try one of these things and find a way to track it and tell me that no one is listening and that I’m wrong.
Blogs. The blog is a great library for chronicling past and present outlets. There are a few blogs that exist to chronicle Vassar news and a few of them right now are
Mads Vassar (www.madsvassarblog.com)
Fire at Vassar (http://fireatvassar.wordpress.com/)
Vassar @ Blogsome (http://vassar.blogsome.com)
Save Creative Writing (http://savecreativewriting.wordpress.com)
If you want to follow these blogs, some of which are sporadically updates, you should do it in an RSS feed. The feed draws together daily updates from any blog you read and means that with one URL click you can see instantly what’s been updated and what’s going on. If you blog you should track visits to your blogs. WordPress offers detailed stats such as how many visitors per day, incoming links, phrases people used to find your blog etc, but Google Analytics also offers many of these if you aren’t using the WordPress platform. If you blog, you should absolutely promote every blog post to a wider audience by posting it on Twitter or on one or more of the following blog aggregator services:
Blogher
Digg
Delicious (formerly del.icio.us)
StumbleUpon
Blogher is slightly different but on all of these sites, you upload a link to your post, add a few relevant tags so users can get a quick feel for what you are talking about, and move on with your day. It’s simple and efficient and a good many people use these sites to filter their blog news. On Blogher, you upload a teaser to your blog post, link back to your blog and categorize it. This is a pretty short explanation for all of the above, but a quick visit to any of their websites should get you set.
Facebook. If you’re like me you’re on Facebook passively for a few hours a day. Maybe you check your group pages, maybe not. (I don’t). There are a couple of groups dedicated to campus activism including Vassar Hunger Strike and Don’t Let Vassar Silence Writers so join them if you haven’t already. As I’m sure you know, when you join the group it will post to your Facebook feed, thus reaching any friend of yours reading the feed.
Twitter. There isn’t a lot of Vassar activism on Twitter. I’m pretty certain of this because I periodically search for Vassar and not much comes up. Twitter is a great media tool to reach a wide audience and it’s well used by journalists, public radio show hosts, popular bloggers, etc. If you post to twitter, there are a couple of things you should know.
# – hashtag. If you are posting news about upcoming layoffs at Vassar, add a few hastags (#vassar, #layoffs and #economy) are a good place to start. This means that anyone searching Twitter for news of layoffs or Vassar will find your tweet.
@ – the twitter version of a shout-out. Maybe you’re tweeting something that the Misc or Poughkeepsie Journal or your friends would like to know. Make sure the item posts to their wall by forming a tweet that beings @username: ____ with your message in the blank.
Post news of events, rallies or links to other URLs on Twitter. To track and shorten your URLs use a service such as bit.ly or tinyurl.com. bit.ly is nice because is tracks your clickthroughs, so you can see that 50 people followed your link to a recent Misc article, etc.
YouTube. There are people with stupid office jobs who watch YouTube videos every day and forward them to their friends. I know this because they’re my friends and I get their videos. When you are uploading a video to YouTube you have the option of adding a description at the top. Use this to offer a clear and succinct update of what’s going on written toward the user who knows absolutely nothing. You can also add tags to your YouTube video that enable users to better find your video in searches. For example if I were uploading Cappy’s super-disturbing convocation speech from spring of ‘09 onto YouTube I might write the description “Vassar President Catharine Bond Hill bids ‘09 seniors good luck and warns that Vassar will continue cutting jobs behind closed doors.” It’s succinct and fairly accurate and could be linked to an article providing more information. I might also tag the post: vassar, vassar college, vassar convocation, vassar recession, economy, layoffs, cappy, cappy layoffs, poughkeepsie recession or some such version.
Creative Commons
Creative Commons is a content-sharing license, at most simple. By giving your content a creative commons license (instead of a copyright license) you are enabling other users to find, re-use and share your content. It’s like a blank check: you’ve already given your permission. There are many grades of licenses that you can choose, with the most common being “I allow anyone to use this content provided they give me credit as creator, and they can make NO changes to my content” and “I allow anyone to use this content provided they give me credit as creator, and they can CHANGE my content.” Since most of this content is political I would advise any Vassar activists to opt for the no-change version. The last thing we need is Cappy or anyone accusing us of fabricating anything when we’re documenting.
So, how does it work? Simple: You take some photos at a rally (or a video, etc.) You obtain a Flickr account. (Flickr is one of the most popular online photo storage sites and is searchable by Creative Commons works). Upload your photos to Flickr and give select photos a Creative Commons license and tags (just like YouTube, blogging etc) and you’re done. So anyone looking for photos of Vassar’s Main Building that they can share might find, amongst old photos, one of VC’s protest photos. Actually right now there is only one photo of Main to compete with.